Background and objectives

Disneyland Paris needed to manage and optimize conversations on its Page. Another need was also to be able to manage efficiently all potential crisis that could occur on the Page.

Tigerlily Solution

Timeline Manager  makes it possible for Disneyland to automate the moderation according to specific rules, to schedule and geotarget publications, and closely measure performances.

Results

Disneyland is able to manage comments easily, even in case of unexpected events. Posts’ performances are measured and optimized on a daily basis.

Number of fans : 1 361 404
Interactions : 421 456
Engagement rate : 0,08%
Spam rate : 2,05%