Promote special events and offer special treats to your fans
Background and objectives
In June 2011, Guerlain opened a new pop up store on the Champs Elysées. Guerlain wanted to increase the visibility of his shop and fan loyalty on Facebook.
Tigerlily Solution
With Coupons, Guerlain was able to offer an exclusive customized invitation to discover the pop-up store on a special night. Each invitation had the name of the attendee and a unique number for authentification written on it.
Results
In only 6 days :
1 696 visits of the tab
322 participants
225 downloads or a conversion rate of 18%
