Set up fun contest to acquire fans and increase visibility
Background and objectives
M&M's wanted to engage its community at the beginning of the year, grow its fanbase and increase overall visibility.
Tigerlily Solution
Fan Voice helps M&M's and its agency Performics to setup easily a creative contest, and award users who posts the funnier new year’s resolution
Results
+ 17 000 likes in 5 days
+ 2000 fun resolutions
+ 10 000 votes
+ 30 000 impressions
