Offer rich and original content to promote a new product
Background and objectives
• Adapt the advertising campaign of the new fragrance “L'homme Libre” to Facebook, emphasizing the visual aspect.
• Take advantage of the social networks virality to promote the new fragrance.
• Offer an innovative experience, based on popular tools.
Tigerlily Solution
The Yves Saint Laurent's community on Facebook has been asked to give its vision of freedom by associating the hashtag # BreakFree on Instagram photos. The pictures are recovered and identified by the Tigerlily's Page builder product while benefiting from sharing features (Facebook and Twitter).
The application can also manage sub-tabs on the page in order to present different contents posted from different countries (7 versions configured).
Results
Within two months, the campaign has generated:
• 6597 visits on the tab (70% of non-fans)
• More than 500 Instagram pictures shared.
